Navigation
Course cost
$ see timetable for pricing
Less with Packages
Duration
1 day
Registration Steps:
- 1.Choose your course,
- 2.Contact us for specials/availablility,
- 3.Return to this site and register online using the BUY link in your city timetable or call us.
Register now to ensure a place:
Social Media and Online Marketing for Business Use Training Course
Summary
Course Aim:
This hands on course provides an introduction to how to use Social Media for effective business use.
Social media is quickly becoming one of the best marketing tools available to a business. Low costs combined with the ability to directly communicate to customers has created a level of market saturation never seen before. The social media for business course is your one stop guide to the basics of social media getting you up to speed on the latest tools and techniques and providing you with the method for effectively using social media to bring your company to the next level.
Our specialized course targets the corner stones of the social media world; (Facebook, Twitter, Foursquare, YouTube, LinkedIN and Google+) while providing you with a background knowledge on effectively using web based tools to support your business such as gmail and google tools.
The course aims to provide you with the foundation of social media so that you can effectually use social media as a new method of promotion and customer interaction. If you already have a basic understanding then our course will progressively step you up to more advanced features and provide you with the knowledge to use and combine multiple social media tools to create a effective marketing campaigns.
Course Prerequisites:
Competency in using applications and the internet on a PC or Macintosh is an ESSENTIAL prerequisite for this course.
Course Duration:
One day 9:00am – 4:30pm
Classroom courses include:
- Social media expert instructors
- Alpha prepared comprehensive coursenotes with tutorials and exercises (updated frequently to reflect industry trends)
- Certificates
- After course support, unlimited HELP DESK (via email, to reinforce the learning), helpdesk@alphacc.com.au
- Training guarantee
- FREE repeat of public course within 6 months (where required, and on same version), see terms & conditions
Content
Course Content
During this course you will learn about:
Topic 1 Introduction to Social Media for Business Use
- Topic Objectives
- The evolving state of the web
- What is Social Media
- Community driven sales
- The Mobile Marketing revolution
- An Introduction to social media
- Email Viral marketing
- The fine line between spam and healthy social marketing
- Viral Videos
- The importance of listening
- What social media can and can't do
- Topic Summary
- Topic Review
Topic 2 Introduction to Gmail for Business Use
- Topic Objectives
- What is Gmail
- Creating a Gmail Account
- Creating a secure password
- Cloud storage
- The advantages of cloud storage
- Using gmail as cloud storage
- Advanced features of gmail
- Dynamic email sorting
- Finding the Advanced settings
- Topic Summary
- Topic Review
Topic 3 Introduction to Google + for Business Use
- Topic Objectives
- What is Google+
- Signing up with Google+
- Connecting with other sites
- Setting up Google+
- The Interface
- Google+ Buzz words
- Further setting up your Google+ Profile
- Setting up your Google+ Profile
- Adding and Sorting Friends
- Organizing and Viewing Circles
- Sending a Message (chat)
- Google+ Hangouts
- Using Google+ effectively as a business tool
- Creating a Google+ Business Page
- Topic Summary
- Topic Review
Topic 4 How to Use Twitter for Business
- Topic Objectives
- About the Technology
- Integrating twitter into a marketing strategy
- Setting up a company account
- Setting up a personal account
- Creating an effective Username (handle)
- Personalising your profile
- Designing a Twitter Background
- Building Followers
- Following your Followers
- Get people to follow you
- What to tweet
- Getting started
- Twitter Hash tags
- Twitter @ tag
- Using Twitter for Business
- Using Twitter for Marketing
- Using Twitter for Sales Leads
- Use Twitter for Customer Service
- Analyse Your Twitter's effectiveness'
- Topic Summary
- Topic Review
Topic 5 How to Use Facebook for Business
- Topic Objectives
- Understanding the technology
- Creating a Facebook account
- Creating a personal Facebook profile
- Editing Your Profile
- The Facebook interface
- Privacy Settings
- Facebook Timeline
- Difference between a Facebook 'Page' and 'Group'
- Creating a Facebook Page
- Editing page settings
- What to post on Facebook
- Viewing your Page statistics (page insights)
- Creating a Facebook Group
- Promoting your Facebook page
- Creating a Facebook Button
- Getting people to Like your page
- Engaging with your customers on Facebook
- Other strategies for using Facebook for Business
- Topic Summary
- Topic Review
Topic 6 How to Use FourSquare for Business
- Topic Objectives
- About the Technology
- Logging into Foursquare using your Facebook account
- Integrating with Facebook
- Checking in on a mobile device
- Becoming a Foursquare merchant
- Create a Special
- Topic Summary
- Topic Review
Topic 7 An Intoduction to YouTube for Business
- Topic Objectives
- Viewing a Viral Video
- Video as a marketing tool
- Signing into YouTube
- Creating a channel
- Customising your channel
- Adding content to your channel
- How to create a successful viral video
- Topic Summary
- Topic Review
Topic 8 How to Use LinkedIn for Business
- Topic Objectives
- Understanding the Technology
- Developing your Personal Profile
- Editing and further refining your profile
- Completing your Linkedin Profile
- Creating a LinkedIn vanity URL
- Recommendations
- Starting a group
- Why Produce a Company Page on LinkedIn?
- Completing your Company Page
- Topic Summary
- Topic Review
Topic 9 Search Rankings and Advertising with Google
- Topic Objectives
- Search Engine Optimization (SEO)
- Google Pagerank
- Introduction to Google Adwords
- Introduction to Google Analytics
- Topic Summary
- Topic Review
Appendix A: Twitter Glossary
Appendix B: Facebook Glossary
Appendix: Index
Back to topPackages
Packages Available
We offer various packages, designed for users who want to upgrade their skills across a range of Adobe applications.
This course is not currently available as part of a package. Please click the specials link above to see if specials are currently available for this course.
Visit our packages page for more information
Specials
This course is not offered as part of any Special.
2012 Training Specials for Sydney, Brisbane, Melbourne, Canberra Centres
- Sydney Training Specials
-
Option 1 (SYDNEY):
-
Selected Level 1 courses $775 from 03/08/2011
-
Selected Level 1 public courses in our Sydney Training Centre are now $775 (RRP $935) during the promotional period. The offer can't be taken with another offer or promotion.
-
Option 2 (SYDNEY):
-
Selected Level 2 courses $775 from 03/08/2011
-
Selected Level 2 public courses in our Sydney Training Centre are now $775 (RRP $935) during the promotional period. The offer can't be taken with another offer or promotion.
-
Option 3 (SYDNEY):
-
Buy 2 * 2-day courses and get a 1-day course FREE
-
Support your staff by upskilling them.
-
Alpha is offering a FREE 1-day course to the person attending TWO 2-day public courses (at RRP pricing) in our Sydney Training Centre during the promotional period. The offer can't be taken with another offer or promotion and is a limited offer, and will be limited to specific 1-day courses. Courses will be invoiced together (two 2-day courses, at RRP pricing, plus 1-day free course) and must be paid in full before course commencement to obtain free course. Register for TWO public 2-day courses to obtain the FREE 1-day course.
-
Option 4 (SYDNEY):
-
Buy Acrobat Package for $775 (Package RRP normally $945) from 03/08/2011
-
The Acrobat Package (Acrobat for Business and Acrobat Advanced) public courses in our Sydney Training Centre is now $800 during the promotional period (Package RRP normally $945; note the 2 courses bought separetely are $945). The offer can't be taken with another offer or promotion and is limited.
-
- Brisbane Training Specials
-
Option 1 (BRISBANE):
-
Selected Level 1 courses $775 from 14/09/2011
-
Selected Level 1 public courses in our Brisbane Training Centre are now $775 (RRP $935) during the promotional period. The offer can't be taken with another offer or promotion.
-
Option 2 (BRISBANE):
-
Selected Level 2 courses $775 from 14/09/2011
-
Selected Level 2 public courses in our Brisbane Training Centre are now $775 (RRP $935) during the promotional period. The offer can't be taken with another offer or promotion.
-
Option 3 (BRISBANE):
-
Buy 2 * 2-day courses and get a 1-day course FREE
-
Support your staff by upskilling them.
-
Alpha is offering a FREE 1-day course to the person attending TWO 2-day public courses (at RRP pricing) in our Brisbane Training Centre during the promotional period. The offer can't be taken with another offer or promotion and is a limited offer, and will be limited to specific 1-day courses. Courses will be invoiced together (two 2-day courses, at RRP pricing, plus 1-day free course) and must be paid in full before course commencement to obtain free course. Register for TWO public 2-day courses to obtain the FREE 1-day course.
-
Option 4 (BRISBANE):
-
Buy Acrobat Package for $775 (Package RRP normally $945) from 14/09/2011
-
The Acrobat Package (Acrobat for Business and Acrobat Advanced) public courses in our Brisbane Training Centre is now $775 during the promotional period (Package RRP normally $945; note the 2 courses bought separetely are $945). The offer can't be taken with another offer or promotion and is limited.
-
- Melboure Training Specials
-
Option 1 (MELBOURNE):
-
Selected Level 1 courses $775 from 12/12/2011
-
Selected Level 1 public courses in our Melbourne Training Centres are now $775 (RRP $935) during the promotional period. The offer can't be taken with another offer or promotion.
-
Option 2 (MELBOURNE):
-
Selected Level 2 courses $775 from 12/12/2011
-
Selected Level 2 public courses in our Melbourne Training Centres are now $775 (RRP $935) during the promotional period. The offer can't be taken with another offer or promotion.
-
Option 3 (MELBOURNE):
-
Buy 2 * 2-day courses and get a 1-day course FREE
-
Support your staff by upskilling them.
-
Alpha is offering a FREE 1-day course to the person attending TWO 2-day public courses (at RRP pricing) in our Melbourne Training Centre during the promotional period. The offer can't be taken with another offer or promotion and is a limited offer, and will be limited to specific 1-day courses. Courses will be invoiced together (two 2-day courses, at RRP pricing, plus 1-day free course) and must be paid in full before course commencement to obtain free course. Register for TWO public 2-day courses to obtain the FREE 1-day course.
-
Option 4 (MELBOURNE):
-
Buy Acrobat Package for $775 (Package RRP normally $945) from 12/12/2011
-
The Acrobat Package (Acrobat for Business and Acrobat Advanced) public courses in our Sydney-Brisbane-Melbourne Training Centres is now $775 during the promotional period (Package RRP normally $945; note the 2 courses bought separetely are $945). The offer can't be taken with another offer or promotion and is limited.
-
- Canberra Training Specials
-
Option 1 (CANBERRA):
-
Buy 2 * 2-day courses and get 10% OFF
-
Support your staff by upskilling them.
-
Alpha is offering a 10% discount to the person attending TWO 2-day public courses (at RRP pricing) in our Canberra Training Centre during the promotional period. The offer can't be taken with another offer or promotion and is a limited offer. Courses will be invoiced together (two 2-day courses, at RRP pricing, less 10%) and must be paid in full before course commencement to obtain free course. Register for TWO public 2-day courses to obtain the 10% discount.
-
Option 2 (CANBERRA):
-
Buy 2 * 2-day courses and get a 1-day course FREE
-
Support your staff by upskilling them.
-
Alpha is offering a FREE 1-day course to the person attending TWO 2-day public courses (at RRP pricing) in our Canberra Training Centre during the promotional period. The offer can't be taken with another offer or promotion and is a limited offer, and will be limited to specific 1-day courses. Courses will be invoiced together (two 2-day courses, at RRP pricing, plus 1-day free course) and must be paid in full before course commencement to obtain free course. Register for TWO public 2-day courses to obtain the FREE 1-day course.
-
eLearning DVD
When you attend any of the following scheduled courses, you will receive a FREE eLearning DVD:
- Acrobat for Business and Advanced
- PhotoShop Level 1, and Level 2
- Illustrator Level 1, and Level 2
- InDesign Level 1, and Level 2
- Dreamweaver Level 1, and Level 2
- Flash Level 1, and Level 2
Specials are subject to our terms and conditions
Gift Vouchers
When you give an Alpha Computer Consultants Gift voucher, you let people choose their own reward from the entire list of courses and consulting we provide. It is much more effective than other incentive schemes as they can choose which courses they want to benefit from.
