Alphacc.com.au - DESIGN FUNDAMENTALS TRAINING - SYDNEY CANBERRA MELBOURNE BRISBANE

T: 1300 880 860

Software Training Australia; Adobe & Macromedia Courses

Design Fundamentals Training

We provide Design Fundamentals Training in our training centres in SYDNEY, CANBERRA, MELBOURNE, BRISBANE. Click here to get contact details for the office closest to you.

Course Timetables

Fundamentals of Page Layout & Design

Course Outline

Course Aim:
This course examines the fundamentals of good design. Users will be able to implement design concepts in layout and design to produce publishing material such as printed flyers and newsletters as well as websites and other marketing material. This course discusses how to achieve good design by looking at the theory and practice of design principles and strategies.This course is NOT aimed to teach specific software applications, but prior experience in these applications is recommended.

Course Prerequisites:
Previous experience using applications on a PC or Macintosh is an essential prerequisite for this course. Experience in using a page layout application such as InDesign/PageMaker is highly recommended.

Course Duration: One day; 9:00am - 4:30pm

Classroom courses include:

* Adobe Certified instructors (with min 10 yrs experience)
* Alpha prepared comprehensive coursenotes with exercises & tutorials
   (updated frequently to reflect industry trends)
* Certificates
* After course support, unlimited HELP DESK (via email,
     to reinforce the learning)     helpdesk@alphacc.com.au
* Training guarantee
* FREE repeat of public course within 6 months (where required, and on
      same version), see terms & conditions
* Very competitive course costs $CALL.

Alpha Course Registration Steps:
                    1. please choose your course,
                    2. call/email the office for specials/availablility,
                         (ask for offers/discounts)
                    3. then return to this site and register online or
                    4. call one of our sales consultants 1300 880 860
                    5. register now to ensure a place.

Course Topics:
During this course you will learn about:


Topic 1 What is design?
Changing trends

Topic 2 The Tools of The Trade
Paper

Topic 3 Concept Development
Don’t be stuck with 1 idea as the only solution. It doesn’t have to be an illustrious work of art to win Scribbles and sketches Target audience What is the age?	Do the colours in my work offend the audience? Nationality effects the outcome of design Size Matters Secondary audience Can tacky sell?

Topic 4 Layout and design
Creating a brief – meet your own criteria Budget v quality – quality for target Aim for 2 to 3 samples Effective space and layout Packaging Eye flow Dominance Dye-cuts Effective use of white Common applications used in pre-press design	Six Elements of Design Can I follow a guideline? 1. Contrast 2. Scale 3. Tone 4. Type colour 5. Repetition, pattern and texture 6. Space and pace

Topic 5 Advertising, Posters and Flyers
Advertising Posters Postcards Flyers, information sheets and handbills Small-space press ads	Classified Ads Magazine and Display Ads Direct-Mail Advertising

Topic 6 Magazines, Brochures & Booklets
Magazines, Journals and Newsletters Pamphlets and Brochures	Catalogues Covers

Topic 7 Point-of-Sale, Packaging & Stationery
Stationery Letterheads Fax Sheets Business Cards	Envelopes Labels, stickers and seals Folders and media kits

Topic 8 Colour
CMYK Why go RGB/CMYK? The effectiveness of spot colours	Two colour jobs Colours effect our emotion Mixing colour for fax, print, web etc

Topic 9 Logos
Creating a logo Is vector best? Research the client/target Is it inventive or cliche? How many colours Simple or complex Will it work for my client	Local or international Photos and drawn imagery PPI and DPI Types of Image files To busy? Watermark/ghosting images

Topic 10 Photography
Authority and permission for images Why go studio Digital v film	Can I take my own images? Royalty free image banks and CDs

Topic 11 Type and Text
Type families and styles Serif and san-serif How are points measured?	Effective type Saving space Body copy styles

Topic 12 Ready for print
Please sign off artwork What is the best format? What does the printer need? The PDF revolution	What is a printer RIP? Always back-up your work(and keep it for at least 5 years)

Topic 13 Printing the work
Buy a printer Print process Bleed Trim marks, fold marks and registration marks File Management	Imposition Signage Extra colours Printing on plastics and obscure objects - screening

A Glossary of Typographic Terms

Fundamentals of Page Layout & Design

Email now for further enquiries or CALL 1300 880 860:
Sydney: sales@alphacc.com.au
Canberra: sales@alphacc.com.au
Melbourne: sales-MELB@alphacc.com.au
Brisbane: sales-BRIS@alphacc.com.au