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Topic 1 What is design?
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Changing trends
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Topic 2 The Tools of The Trade
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Paper
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Topic 3 Concept Development
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Don’t be stuck with 1 idea as the only solution.
It doesn’t have to be an illustrious work of art to win
Scribbles and sketches
Target audience
What is the age?
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Do the colours in my work offend the audience?
Nationality effects the outcome of design
Size Matters
Secondary audience
Can tacky sell?
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Topic 4 Layout and design
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Creating a brief meet your own criteria
Budget v quality quality for target
Aim for 2 to 3 samples
Effective space and layout
Packaging
Eye flow
Dominance
Dye-cuts
Effective use of white
Common applications used in pre-press design
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Six Elements of Design
Can I follow a guideline?
1. Contrast
2. Scale
3. Tone
4. Type colour
5. Repetition, pattern and texture
6. Space and pace
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Topic 5 Advertising, Posters and Flyers
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Advertising
Posters
Postcards
Flyers, information sheets and handbills
Small-space press ads
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Classified Ads
Magazine and Display Ads
Direct-Mail Advertising
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Topic 6 Magazines, Brochures & Booklets
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Magazines, Journals and Newsletters
Pamphlets and Brochures
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Catalogues
Covers
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Topic 7 Point-of-Sale, Packaging & Stationery
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Stationery
Letterheads
Fax Sheets
Business Cards
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Envelopes
Labels, stickers and seals
Folders and media kits
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Topic 8 Colour
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CMYK
Why go RGB/CMYK?
The effectiveness of spot colours
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Two colour jobs
Colours effect our emotion
Mixing colour for fax, print, web etc
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Topic 9 Logos
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Creating a logo
Is vector best?
Research the client/target
Is it inventive or cliche?
How many colours
Simple or complex
Will it work for my client
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Local or international
Photos and drawn imagery
PPI and DPI
Types of Image files
To busy?
Watermark/ghosting images
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Topic 10 Photography
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Authority and permission for images
Why go studio
Digital v film
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Can I take my own images?
Royalty free image banks and CDs
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Topic 11 Type and Text
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Type families and styles
Serif and san-serif
How are points measured?
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Effective type
Saving space
Body copy styles
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Topic 12 Ready for print
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Please sign off artwork
What is the best format?
What does the printer need?
The PDF revolution
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What is a printer RIP?
Always back-up your work(and keep it for at least 5 years)
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Topic 13 Printing the work
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Buy a printer
Print process
Bleed
Trim marks, fold marks and registration marks
File Management
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Imposition
Signage
Extra colours
Printing on plastics and obscure objects - screening
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A Glossary of Typographic Terms
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