Design Fundamentals

Summary

Course Aim:

This course examines the fundamentals of good design. Users will be able to implement design concepts in layout and design to produce publishing material such as printed flyers and newsletters as well as websites and other marketing material. This course discusses how to achieve good design by looking at the theory and practice of design principles and strategies.This course is NOT aimed to teach specific software applications, but prior experience in these applications is recommended.

Course Prerequisites:

Previous experience using applications on a PC or Macintosh is an essential prerequisite for this course. Experience in using a page layout application such as InDesign is highly recommended.

Course Duration:

One day; 9:00am - 4:30pm

Classroom courses include:

  • Adobe Certified instructors (with min 10 yrs experience)
  • Alpha prepared comprehensive coursenotes with tutorials and exercises (updated frequently to reflect industry trends)
  • Certificates
  • eLearning DVD Package (FREE at course registration where available, see our SPECIALS)
  • After course support, unlimited HELP DESK (via email, to reinforce the learning), helpdesk@alphacc.com.au
  • Training guarantee
  • FREE repeat of public course within 6 months (where required, and on same version), see terms & conditions

Content

Course Content

During this course you will learn about:

Topic 1 What is design?

  • Topic Objectives
  • Changing trends

Topic 2 The Tools of The Trade

  • Paper

Topic 3 Concept Development

  • Don’t be stuck with 1 idea as the only solution.
  • It doesn’t have to be an illustrious work of art to win
  • Scribbles and sketches
  • Target audience
  • What is the age?
  • Do the colours in my work offend the audience?
  • Nationality effects the outcome of design
  • Size Matters
  • Secondary audience
  • Can tacky sell?

Topic 4 Layout and design

  • Creating a brief – meet your own criteria
  • Budget v quality – quality for target
  • Aim for 2 to 3 samples
  • Effective space and layout
  • Packaging
  • Eye flow
  • Dominance
  • Dye-cuts
  • Effective use of white
  • Common applications used in pre-press design
  • Six Elements of Design
  • Can I follow a guideline?
  • 1. Contrast
  • 2. Scale
  • 3. Tone
  • 4. Type colour
  • 5. Repetition, pattern and texture
  • 6. Space and pace

Topic 5 Advertising, Posters and Flyers

  • Advertising
  • Posters
  • Postcards
  • Flyers, information sheets and handbills
  • Small-space press ads
  • Classified Ads
  • Magazine and Display Ads
  • Direct-Mail Advertising

Topic 6 Magazines, Brochures & Booklets

  • Magazines, Journals and Newsletters
  • Pamphlets and Brochures
  • Catalogues
  • Covers

Topic 7 Point-of-Sale, Packaging & Stationery

  • Stationery
  • Letterheads
  • Fax Sheets
  • Business Cards
  • Envelopes
  • Labels, stickers and seals
  • Folders and media kits

Topic 8 Colour

  • CMYK
  • Why go RGB/CMYK?
  • The effectiveness of spot colours
  • Two colour jobs
  • Colours effect our emotion
  • Mixing colour for fax, print, web etc

Topic 9 Logos

  • Creating a logo
  • Is vector best?
  • Research the client/target
  • Is it inventive or cliche?
  • How many colours
  • Simple or complex
  • Will it work for my client
  • Local or international
  • Photos and drawn imagery
  • PPI and DPI
  • Types of Image files
  • To busy?
  • Watermark/ghosting images

Topic 10 Photography

  • Authority and permission for images
  • Why go studio
  • Digital v film
  • Can I take my own images?
  • Royalty free image banks and CDs

Topic 11 Type and Text

  • Type families and styles
  • Serif and san-serif
  • How are points measured?
  • Effective type
  • Saving space
  • Body copy styles

Topic 12 Ready for print

  • Please sign off artwork
  • What is the best format?
  • What does the printer need?
  • The PDF revolution
  • What is a printer RIP?
  • Always back-up your work(and keep it for at least 5 years)

Topic 13 Printing the work

  • Buy a printer
  • Print process
  • Bleed
  • Trim marks, fold marks and registration marks
  • File Management
  • Imposition
  • Signage
  • Extra colours
  • Printing on plastics and obscure objects - screening

A Glossary of Typographic Terms

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Packages

Packages Available

We offer various packages, designed for users who want to upgrade their skills across a range of Adobe applications.

This course is not currently available as part of a package. Please click the specials link above to see if specials are currently available for this course.

Visit our packages page for more information

Specials

2010 Training Special for Sydney-Brisbane-Melbourne-Canberra Centres

Option 1 (SYD-BRIS-MELB):

Selected Level 1 courses $800 from 27/04/2010

Selected Level 1 public courses in our Sydney-Brisbane-Melbourne Training Centres are now $800 (RRP $935) during the promotional period. The offer can’t be taken with another offer or promotion.

Option 2 (SYD-BRIS-MELB-CANB):

Buy 2 * 2-day courses and get a 1-day course FREE

Support your staff by upskilling them.

Alpha is offering a FREE 1-day course to the person attending TWO 2-day public courses (at RRP pricing) in our Sydney-Brisbane-Melbourne-Canberra Training Centres during the promotional period. The offer can’t be taken with another offer or promotion and will be limited to specific 1-day courses. Courses will be invoiced together (two 2-day courses, at RRP pricing, plus 1-day free course) and must be paid in full before course commencement to obtain free course. Register for TWO public 2-day courses to obtain the FREE 1-day course.

Option 3 (SYD-BRIS-MELB):

Buy 2 * 2-day courses and get 15% OFF both courses

Support your staff by upskilling them.

Alpha is offering a 15% discount OFF to the person attending TWO 2-day public courses (at RRP pricing) in our Sydney-Brisbane-Melbourne Training Centre during the promotional period. The offer can’t be taken with another offer or promotion. Courses will be invoiced together (two 2-day courses to one attendee, at RRP pricing, less 15% OFF) and must be paid in full before course commencement to obtain free course. Register for TWO public 2-day courses to obtain the 15% discount off.

Option 4 (SYD-BRIS-MELB):

Buy Acrobat Package for $800 (Package RRP normally $850) from 27/04/2010

The Acrobat Package (Acrobat for Business and Acrobat Advanced) public courses in our Sydney-Brisbane-Melbourne Training Centres is now $800 during the promotional period (Package RRP normally $850; note the 2 courses bought separetely are $945). The offer can’t be taken with another offer or promotion and is limited.

 

eLearning DVD

When you attend the any of the following scheduled courses, you will receive a FREE eLearning DVD:

  • Acrobat for Business
  • PhotoShop Level 1
  • Illustrator Level 1
  • InDesign Level 1
  • Dreamweaver Level 1
  • Flash Level 1
  • Acrobat Advanced
  • PhotoShop Level 2
  • Illustrator Level 2
  • InDesign Level 2
  • Dreamweaver Level 2
  • Flash Level 2

Specials are subject to our terms and conditions

Gift Vouchers

When you give an Alpha Computer Consultants Gift voucher, you let people choose their own reward from the entire list of courses and consulting we provide. It is much more effective than other incentive schemes as they can choose which courses they want to benefit from.

As part of our new launch of these gift vouchers, when you purchase 2 or more vouchers you will go into the running to win a corporate pack, which includes a Free 1 day public course of your choice, an eLearning CD Package ( where applicable) and a bottle of wine.

Course cost

$495

Less with Packages

Duration

1 day

Registration Steps:

  1. 1.Choose your course,
  2. 2.Contact us for specials/availablility,
  3. 3.Return to this site and register online using the BUY link in your city timetable or call us.

Register now to ensure a place:

Buy Sydney

Buy Melbourne

Buy Canberra

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